Percy Rosenbloom III
President and CEO
Percy has served as President and CEO of SaniGLAZE International, LLC since founding the company in January 2000. A native of Jacksonville, Florida, Percy attended Vanderbilt University and the University of Florida. His working career began in his early teens working for Royal Services, Inc., his family’s janitorial contracting business. Royal was founded in 1914 by Percy’s grandfather, Percy Sr., and grew into a multi-state, multi-faceted enterprise under his visionary father, Percy, Jr.
Before starting SaniGLAZE International, Percy held several positions within the family enterprise: Plant Manager for Technical Materials, a boutique, light manufacturing company; General Manager for Royal Valet, a residential carpet cleaning company; President of Creative Management Systems, a developer of maintenance management software; and Executive Vice President of Royal Services, Inc.
Percy enjoys the challenge of serving and working with a diverse group of entrepreneurial professional companies who represent the SaniGLAZE brand in metropolitan areas across the U.S. and Canada. He understands the importance of blending individual creativity and drive with a shared vision and goals; and thrives on pushing the standards to remain a world leader and innovator in solutions for tile and grout restoration and maintenance.
Percy and his wife Betty have three grown children and several grandchildren who keep them on the run. Both are active in their church, Riverside Presbyterian. Percy also serves actively in the Rotary Club of Jacksonville, the Yates Family YMCA and on the Board of the North Florida Council of the Boy Scouts of America. He likes to stay fit by hitting the Y in the early morning and cycling with the North Florida Bicycle Club. He also enjoys hunting the spiny lobster in the Florida Keys every summer.
Bill Proctor
Chief Financial Officer
Bill joined SaniGLAZE International in 2008. He is a CPA and began his career in public practice. He has over 30 years of experience in a variety of industries. Bill is a graduate of the University of Florida and believes that the Gators will rise again. Bill and his wife Carol have raised a son who recently graduated from college and is showing signs of being self-sufficient, a matter of great pride and relief for his parents.
Joel Mitchell
Executive Vice President
Joel Mitchell is and has been the Executive Vice President in charge of product development, franchise sales, and marketing since the inception of SaniGLAZE International in 2000. From April 1997 through December 1999 he served as general manager and director of brand development for Royal Services, Inc. and was assigned exclusively to the creation of the SaniGLAZE program.
Joel’s knowledge of the Royal operation dates back to 1973 when he first worked for Royal’s subsidiary, Watchman Products, Inc, Watchman Products became Creative Leisure, Inc. where Joel served as president in product development and advertising for products manufactured for various industries in the company’s Tennessee-based manufacturing facility. Joel also has related industry experience in janitorial chemical sales and equipment prior to re-joining Royal.
Joel’s real passions at SaniGLAZE are visions for new product development and new additions to the franchise network.
